A straight answer
What should a small business website have on it?
A short checklist. The basics a customer and a search engine both need, before any design: a secure connection, a layout set up for phones, a phone number that rings with one tap, an enquiry form a visitor can find, a page title and description that say what you do and where, business details written for search engines to read, a preview card for links shared on WhatsApp, and a sitemap.
None of them is clever and none is optional. A site missing three of them is not a bad design, it is an unfinished one, and the fixes are usually small. The comparison checks every one of these on your site and a competitor’s, and marks the one to fix first.
The check below looks for the enquiry form, which is the one most often missing from the home page of a trade’s site, and reports the rest alongside it.
- For the customer
- Secure, set up for phones, one tap to ring, a form to ask, a clear headline.
- For the search engine
- A title and description, business details as structured data, a sitemap.
- For the share
- A preview title and image, so a link passed on in a chat shows who you are.
Now your own site
See whether yours has it.
Next step
When you would rather someone just fixed it.
Growth Audit / within 48 hours, free
Adam reads your whole site by hand.
Adam reads your whole site the way a customer would, then the way a search engine does, and emails you the three things worth fixing first, in plain English.
This form needs JavaScript, which is switched off in your browser. To ask for the audit, email adam@coltura.uk with your website address, and Adam will reply by email.
Rather talk it through? WhatsApp or call 07958 394808.